SEO Tips & Tricks for Beginners – 5 Basics You’re Doing Wrong (2017)

SEO tips and tricks for beginners 20017

Regardless of what you’ve read up until now – May 12, 2017 – SEO is not dead. To add, while content & backlinks are touted as the 2 most important elements of SEO, they are not the only elements to focus on.

Many of the SEO tactics that we have been using for several years still produce results that Clients are expecting to see. Techniques that are outlined in a search engine optimization starter guide provided directly by the horse’s mouth, Google.

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Did you know?

93% of online experiences begin with a search engine? 20 years ago, this wasn’t the case. But we are currently living in the information age where most of our information is presented to us online – we just have to find what we’re looking for by using the right keywords.

5 Basics You’re Doing Wrong for SEO

  1. Not Connecting Google Search Console.

Having done SEO for hundreds of websites for a total of 5 years now, one thing I continue to see occurring is taking over a website that never had Google Search Console set up or connected. Why? Most of these websites we took over were in the hands of another “SEO company” that failed to perform basic steps for a successful SEO campaign.

Search Console is important because it is the back end management system of how your website’s search results are performing and there are plenty of additional steps you could take to improve your search listing & results all through the Search Console hub. A guide to set up & connect your account may be conveniently found below.

How to Setup Google Search Console.

Note: Google Search Console is not to be confused with Google Analytics.

  1. You’re still keyword stuffing.

Part of SEO best practices involves the use of keywords. Many “SEO experts” or “SEO professionals” to this day still perform keyword stuffing practices that come off as robotic. Google wants websites to speak the human language … to humans. Not to sound like a robot that provides no valuable information & has content littered with keywords.

Here’s an example of what we mean:

“We offer the best catering service in Los Angeles. Our catering service team in Los Angeles is dedicated to providing your guests with premium service and quality food. We have been operating our catering service in Los Angeles for over 20 years, making us one of the best catering service teams in Los Angeles, CA.”

In the paragraph above, the keyword they are going for involves the keyword 4 times in only 3 sentences. It is also riddled in other places on the page. Point is: they are overdoing it. Google will take one look at this and most likely decide it is not user-friendly. That’s the key here: making your website user-friendly & valuable.

Instead, each page you create should have purpose & meaning and should contain UNIQUE keywords that are in some way different from the other, same keywords you’ve been using the entire time. Our advice is to find niche, long-tail keywords and optimize new pages around these niche, long tail keywords. An example of a long-tail keyword would be: “how to do SEO correctly”.

  1. Image alt tags.

Ah, here’s another basic, overlooked element for SEO: image alt tags.

Here’s the deal: Google’s website crawlers cannot read images (not yet anyways). So, in the meantime, if you are using a relevant photo (and by relevant, we mean relevant to the content you’re writing about) then you should also apply image alt tags to this photo. Image alt tags should be no more than 70 characters in length and should provide the image with a quick description for Google to read what the image is about. In the 70 characters you have to work with, it is STRONGLY ADVISED that you place your keywords here. WordPress websites make it easy to add image alt tags. If you are using custom HTML/CSS coded-websites, then you’ll need this code:

seo tips for beginners 2017

  1. Social Media

For a period of time, many Clients were head over heels about social media. All they wanted was to see action happening on social media. And by “action”, we mean throwing up a couple of excellent posts every week. However, there was a problem with this: the posts were not being engaged with. And this is what Client couldn’t understand… that no engagement means minimal value in terms of what Google wants to see for SEO. Google wants to see your fans & followers interacting with your posts (i.e. “liking” them, “loving” them, commenting on them or even better… sharing them).

So, we would have Clients paying us to do Social Media, but it wasn’t making any difference on the bottom-line because the best social media should come from within your own business – using social media as a tool to give your customers a behind-the-scenes look of what’s going on, as well as humorous posts, giveaways & more. We mainly use social media as a way to gain a legitimate directory that people use to search for businesses (i.e. Facebook & Google+).

  1. Placing too much emphasis on SEO.

We see this all of the time. People expect SEO to be similar to a magical button that you just flip the switch and Viola! However, this will never be the case and SEO is an investment. Like any investments, it will take time before you see any Return on Investment (ROI). It’s important to have the right SEO elements in place, but you shouldn’t put all of your baskets into SEO. It is much wiser to spend a portion of your marketing budget on various avenues such as Pay-per-Click, Facebook Sponsored Advertising, Google Remarketing, print collateral (i.e. business cards, tri-folds, white pages, materials used for promoting your business, etc.) & other techniques rather than just hoping you become on Page 1 for the keyword you’re going for on organic search results.

Sometimes the website traffic is not the issue, but rather your website has trouble converting the traffic it receives. When you place too much emphasis on SEO, this may become overlooked. This is why it’s best to have a variety for any SEO campaign – which is also why we don’t offer cookie-cutter programs that diminish in value overtime.

View our SEO FAQ for more useful information on search engine optimization.

Meet the Writer, Shawn – He’s Been Doing SEO in Los Angeles for 5 Years

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Shawn works as a managing partner for Dignisoft, LLC – Internet marketing & SEO agency in Los Angeles, CA having provided many successful SEO results to a wide variety of doctors & dentists located in both competitive & non-competitive areas, as well as other industries including manufacturing, hardwood floors, lawyers, accountants, restaurants, e-commerce businesses & many more. We may be contacted @ 1-888-419-0002.

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