5 Design Elements Every Modern Website Should Have (2017)

modern website design trends 2017

Modern Website… what does “modern” even mean? Technically, the definition of modern is “relating to the present or recent times as opposed to the remote past”. So for all intensive purposes, “modern” will refer to websites that have been designed & developed within a couple of years. So for our sake, a modern website is any website developed from 2015 and beyond. Not that websites created before this time are obsolete, but they may lack certain elements that websites of 2017 may have (that Google may also favor in terms of SEO).

5 Design Trends of “Modern“ Websites (2017)

  1. “Keep it simple, stupid.”

Recall what K.I.S.S. is? I remember an advanced coding course I took in College, AP Computer Science. It was a tough course, but one thing I specifically remember my instructor telling our class: “KEEP IT SIMPLE, STUPID”. Sure, so what does that mean?

Google is primarily concerned with showing users relevant, useful information & people want information quickly. So in order to accomplish this, you’ll need to structure & develop your website in a specific way that includes highlighting bullets, features or benefits, as well as the use of relevant imagery & media. Using white space is a great tactic to force eyeballs in a general location & to make websites look cleaner and more attractive!

Please take a moment to view an example of what we mean by K.I.S.S. below.
design trends modern websites 2017
View several more examples of attractive websites that meet the standards of “modern websites”.

  1. The Rule of 3.

What’s this now? It’s the Rule of 3. The Rule of 3, in the design world, states that one should never exceed 3 different colors used on any website design. In fact, many professionals prefer only 2 colors being used: one for background & one major accent color. Big names such as Apple & Amazon follow this rule, as well as Dignisoft Internet Marketing!

  1. CTA, CTA, CTA

You heard us: CTA. CTA stands for “Call to Action” graphics. CTAs are an integral part of any website & the main reason why: because they help initiate engagement or interaction with your website. Whether it be filling out a contact form, clicking on the phone number button or icon, or giving up your email & other info for free white pages or newsletter signup – a CTA is a great way to initiate these potential actions.

wordpress developer los angeles

Unfortunately, many people may actually have great SEO results bringing in hundreds of traffic every month, but have low conversion rates. If this is the case, we urge you to consider more placements of strategic CTA graphics.

  1. SEO.

If you have a website, but do not have even the most basic SEO (search engine optimization) elements in place, then you have an out-dated website. SEO is what helps Google crawl your website, which then “ranks” it among all of the other websites that are promoting similar products or services.

For Clients, the goal is to be on the 1st page of results for specific keywords, but the realistic goal of any local SEO agency in Los Angeles, or any SEO company for that matter, is to increase website traffic. SEO is there to bring traffic to your website & if you have the right design elements in place (i.e. CTAs), then you will have a chance at converting this traffic you’re receiving.

Basic SEO elements include title tags, meta descriptions, performing keyword research & competitor research, applying image alt tags, Google Analytics & Search Console setup, etc. There are a lot of elements that work hand-in-hand to comprise a solid foundation for SEO.

SEO Tips & Tricks for Beginners: 5 Basics You’re Doing Wrong.

  1. Mobile-Friendly & Responsive

Is your website mobile-friendly & responsive? You may have even heard this asked to you by now, in fact you probably have. This is because Google released an update on April 21st, 2015 that gave a boost to websites that were mobile-friendly.

Mobile-friendly simply means that your website will respond or adapt to mobile platforms such as smart phones & tablets. The whole premise behind them is that a mobile-friendly websites allows for a more user-friendly experience… which is what Google loves.

Pro tip: You can use Google’s own mobile-friendly test tool here. This tool will help you determine if your website is or is not mobile friendly.

Meet the Writer, Ben – He’s Been Designing & Developing Websites in Los Angeles for 10 Years

Ben works as a managing partner for Dignisoft, LLCInternet marketing & WordPress website development agency in Los Angeles, CA having designed & developed many successful websites using the user-friendly platform, WordPress. Our own website, Dignisoft, was custom-built on a WordPress platform. No matter what industry you’re in, we’ll make sure we build you an SEO-friendly & mobile-friendly website that your colleagues & peers will be impressed by!

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *